If you want to see my latest post check francescacortesi.com

Hemnet is the biggest property portal in Sweden and the most popular property portal in the world. Like many of its peers, it was born as an industry initiative a little bit more than 20 years ago, when the real estate industry started its digitalization journey moving from printed media to the web.

If the first big change was moving from press to web, the next innovation wave came from tech. This is what I call the ”productification of the property portal”, a shift from being a really successful marketplace…


If you want to see my latest post check francescacortesi.com

During the past months, I have been thinking quite a while about product strategy and how to use it at its best. One thing that fascinates me is that, despite many articles and books written on the subject, product strategy still seems to be one of the hardest product skills to nail.

What is the root cause of a failed strategy? Is there any common path that seems to be recurring? The answer is, of course, circumstantial but I believe that there is one essential factor that is fundamental for…

Francesca Cortesi

I love building products and growing product people. CPO at Hemnet, the world’s most popular property portal.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store